LE GRAND TOUR
The Soul of the Piece
Jacquemus named his brand in homage to his mother's maiden name. He founded it at 19, starting with a single dress sold at Parisian vintage markets. Since then, he has redefined what French fashion can be: sunny, Mediterranean, physical, rooted in the real body rather than architectural abstraction. The Turismo belongs to the lineage of the house's sculpture-bags — after the microscopic Chiquito, here is a bag that takes up space, travels, and asserts itself. In ivory croc-embossed calfskin suede, it catches the light differently depending on the angle: the reptile grain simultaneously catches and diffuses, giving the off-white a three-dimensional depth that smooth leather cannot replicate. The rolled handles with their characteristic knot at the base, the double magnetic and zip closure, the side straps, the interior zipped pocket on cotton twill lining — the detail is that of a house bag, not an accessory. H9" × W15.5" × D7" — a presence, not a suggestion. Made in Italy. One size.
Its Place in Your Wardrobe
This is the bag for those whose wardrobe is already at a high altitude of taste. The ivory suede positions it as an investment piece with deliberate seasonality — magnificent in summer and early autumn, when the clothing palette is pale and occasions refuse to be defined. It's the bag you bring to Montreal in September, to the Laurentians in August, to a dinner where the dress code is implicit but understood. It reads like a tote but holds like a top-handle bag — the structure makes all the difference. On white or beige, it blends into the look. On a bold color, it becomes the anchor of the whole outfit.
Style Notes
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The Ivory Monochrome: Total white, cream or ivory look — the croc texture is the only source of visual complexity. Monochromatism pushes towards luxury. The bag provides all the interest the outfit needs.
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Terra Cotta: Terra cotta, rust or burnt ochre against ivory suede — Jacquemus' native Mediterranean color story. The contrast is warm, sunny, evocative of a Provençal terrace.
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The Marine Note: Navy, cobalt or French blue — the croc ivory becomes a nautical punctuation. The texture elevates the color association from classic to editorial.
The Craftsmanship
Simon Porte Jacquemus founded the eponymous house in 2009 at the age of 19, in homage to his late mother's maiden name. The brand has grown from a single dress sold in Parisian vintage markets to become one of the most desired French fashion houses of its generation — achieving rare profitability as an independent house. Jacquemus' bag vocabulary includes the mythical Le Chiquito (one of the most photographed bags of the decade), the Bambino, and now the Turismo — which marks a shift towards generous sizing. The croc-embossed calfskin suede is a material choice that brings tactility without being flashy: the texture catches the light without blinding, giving the ivory a sculptural dimension. The house is known for its spectacular fashion shows in the lavender fields of the Camargue and in the halls of the Palace of Versailles, inscribing each collection in a landscape rather than a room. Made in Italy by leather goods artisans.
