About Us
Our founder
PrettyInsideOut is the culmination of Émanuelle Robitaille's journey, who learned early on the silent power of clothing. Navigating the world from her wheelchair, she developed a conviction: style is not a frivolity, but an essential affirmation of self.
Her keen eye for aesthetics was built vicariously: unable to wear everything herself, she initially channeled her passion into dressing the women around her, making clothing a tool for connection and expression.
This natural sensitivity then shaped her expertise as a therapist, guiding hundreds of people to better understand themselves and feel better about themselves in their daily lives. At the same time, she stepped into the public eye, embodying a strong and sensitive femininity, expressed through her style.
PrettyInsideOut is the radical answer to this schism. It is the place where Émanuelle has finally brought her worlds together—the heart of the therapist, the eye of the stylist, and the conscience of the artist—to create a solution:
To shine brightly, with impeccable conscience.
Our promise
At PIO, you have the right to shine without having to choose between your elegance, your ethics and your budget.
No compromise on quality
We give you access to new, authentic and high-quality (high-end/luxury) parts, chosen for their transformative potential and durability.
No compromise on price
No more financial guilt. By targeting unsold inventory, we offer you these exceptional pieces at an affordable price.
Without compromising on conscience
We make it easy for you to have a positive environmental footprint. Your purchase is an anti-waste act: you choose conscious elegance and give new life to an existing garment.
Authenticity and exclusivity
Each piece in our curated selection is an exclusive find, chosen for its potential to become a style statement. Our inventory is not mass-produced, but rather reflects a limited edition sourced from existing channels. Once sold, a PIO piece is irreplaceable, as it comes from a non-renewable stock.
This is the price to pay for exclusivity, but also for conscience.
SUSTAINABILITY
At PIO, Responsible Luxury is our way of restoring value to what already exists. We don't claim to be activists, but rather style enthusiasts who take concrete and measurable steps to transform the modern clothing industry. Our approach is simple: elegance should never be synonymous with waste.
What's new
They are rare, and they are here.
Each piece has its own story. Discover this week's selection, chosen one by one with care, for a style that lasts.
