About
THE STORY BEHIND PRETTYINSIDEOUT
The PrettyInsideOut adventure was born from the personal journey of Émanuelle Robitaille, Stylist and Founder.
Growing up with a body that was socially considered imperfect due to a cancerous spinal cord tumor, she quickly faced the challenges of self-esteem, self-image and self-expression.
With an innate passion for fashion, Émanuelle undertook 12 years of studies in psychology and helping relationships to understand the human psyche and help others on their journey towards acceptance and self-love. In 2013, she embraced her role as a singer, radio and TV host, becoming a public figure comfortable in her own skin.
The creation of PrettyInsideOut is the result of a thorough internal cleaning in Émanuelle's life. Combining her love for fashion, the planet and people, she founded an online second-hand clothing store for women. PrettyInsideOut encourages individual expression without judgment, creating a space where everyone is seen and welcomed with caring transparency.
EVOLUTION AND COMMITMENT
Since 2021, PrettyInsideOut has selected quality pieces, reconciling the pleasure of fashion with ecology. With nearly 5,000 items sold in Canada and the United States, our evolution is focused on our own identity. We aspire to be a leading figure for responsible consumption by highlighting our ecological, human and aesthetic vision, without compromise.
OUR VISION
Our vision is to transform the world of fashion into a world of conscious consumption. We highlight each personality in an authentic way, promoting positive and human exchanges.
OUR MISSION
Reconcile the pleasure of dressing by allowing access to high-quality branded clothing, without guilt for the planet or for our personal finances.
OUR VALUES
Individuality & Self-Expression
At PrettyInsideOut, we celebrate diversity and encourage everyone to express themselves uniquely through fashion.
Authenticity & Transparency
We believe in the importance of authenticity and transparency in everything we do, from the products we offer to our interactions with our customers.
Ecology
Our commitment to sustainability guides everything we do. We aspire to reduce the environmental impact of the fashion industry by offering an ethical and ecological alternative.
Join us at PrettyInsideOut, where every garment tells a story and every customer contributes to a more sustainable and inclusive future.
The PrettyInsideOut adventure was born from the personal journey of Émanuelle Robitaille, Stylist and Founder.
Growing up with a body that was socially considered imperfect due to a cancerous spinal cord tumor, she quickly faced the challenges of self-esteem, self-image and self-expression.
With an innate passion for fashion, Émanuelle undertook 12 years of studies in psychology and helping relationships to understand the human psyche and help others on their journey towards acceptance and self-love. In 2013, she embraced her role as a singer, radio and TV host, becoming a public figure comfortable in her own skin.
The creation of PrettyInsideOut is the result of a thorough internal cleaning in Émanuelle's life. Combining her love for fashion, the planet and people, she founded an online second-hand clothing store for women. PrettyInsideOut encourages individual expression without judgment, creating a space where everyone is seen and welcomed with caring transparency.
EVOLUTION AND COMMITMENT
Since 2021, PrettyInsideOut has selected quality pieces, reconciling the pleasure of fashion with ecology. With nearly 5,000 items sold in Canada and the United States, our evolution is focused on our own identity. We aspire to be a leading figure for responsible consumption by highlighting our ecological, human and aesthetic vision, without compromise.
OUR VISION
Our vision is to transform the world of fashion into a world of conscious consumption. We highlight each personality in an authentic way, promoting positive and human exchanges.
OUR MISSION
Reconcile the pleasure of dressing by allowing access to high-quality branded clothing, without guilt for the planet or for our personal finances.
OUR VALUES
Individuality & Self-Expression
At PrettyInsideOut, we celebrate diversity and encourage everyone to express themselves uniquely through fashion.
Authenticity & Transparency
We believe in the importance of authenticity and transparency in everything we do, from the products we offer to our interactions with our customers.
Ecology
Our commitment to sustainability guides everything we do. We aspire to reduce the environmental impact of the fashion industry by offering an ethical and ecological alternative.
Join us at PrettyInsideOut, where every garment tells a story and every customer contributes to a more sustainable and inclusive future.